The New York Times is happy to be your Facebook friend. An internal memo yesterday from Times president Scott Heekin-Canedy touted the newspaper’s “successful” advertising campaign on Facebook in the days following the presidential election.

Members of the leading social networking site could answer the NYT’s question, “What should Barack Obama do first as president?” and send each other gift icons with a fake Times front page with “OBAMA WINS” stripped across the top.

Read the Nieman Journalism Lab post