CNN’s Self-Destruction

April 27th, 2009  |  Published in Grant’s Angle  |  4 Comments

A New York Times article linked to on this Web site poses the question of whether CNN’s “middle-of-the-road” approach can survive in a cable news landscape of right and left-wing ranting.  The article I think underplays CNN’s self-inflicted wounds.  The network has steadily diluted its once-powerful brand over the years by straying from its straight-down-the-middle approach.  While CNN clearly still displays its journalistic chops at times, it also airs a lot of nonsense that is better suited to ‘E!’.  It showcased - and helped boost - the extremism of Glenn Beck (CNN will say ‘oh but that was on Headline News’ - I say ’so what’ - CNNHN has CNN in its name) and hyped Nancy “Ed Murrow” Grace.

Then, of course, there is Lou Dobbs.  I find it amusing that CNN domestic president Jon Klein is quoted as saying that Dobbs is “doing more of a straight newscast than he’s ever done before.”  First of all, with the immigration issue heating up again, don’t count on it, Jon.  Second, I guess you don’t remember Lou’s old show “Moneyline.”  That was before your time.  I was a reporter on that program, and while Lou’s right-wing tilt and coziness with CEOs tinged the show (this was before Lou’s faux populism), it was more or less a straight news show.

Back then CNN was perhaps less polished but actually was more professional.  News was king and news “personalities” were less important.  Yeah, yeah… you need personalities for success, blah blah blah.  Now CNN is a mish-mash of trivial stories, blowhards and talking heads, occasionally sprinkled with some top-notch coverage.

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Responses

  1. FanOfGrendel says:

    April 28th, 2009 at 6:40 am (#)

    Keep John King, Doctor G., Wolf, the GPS guy, and toss the rest. Program around them with canned music if need be.

  2. Scott says:

    April 28th, 2009 at 11:02 am (#)

    I noticed you said nothing about Jack Cafferty’s left-wing rants on “The Situation Room”. He relishes reading the lefty letters that agree with him. Then when he reads the obligatory conservative letter, he will then trash that person. And his anti-Palin obssession is making him look really stupid and crotchety. It’s a shame that Wolf Blitzer’s program is getting polluted with Cafferty’s “contributions”.

  3. Cecelia says:

    April 28th, 2009 at 11:58 am (#)

    Well, are you arguing that CNN is less successful because it hasn’t taken on an ideological perspective, or that it is in third place because it has?

  4. grant says:

    April 28th, 2009 at 4:57 pm (#)

    Not bad advice, FanofGrendel.

    Scott, whether it’s left-wing or right-wing, I don’t think CNN benefits from those kinds of shouting heads.

    Cecilia, I’m saying that CNN has lost its identity. It’s sort of trying to be a straight news channel but it makes forays into partisan ranting territory. You can’t do both. It’s brand was always ‘we cover the news,’ period. And that generally was true despite the attacks coming from the right (eg “Clinton News Network”), but also from the left. These days it’s hard to tell what CNN is…

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